•1st Place District 10 national student advertising competition
• 2nd Place in Finals national student advertising competition
As a designer on the Texas State team, we created an integrated B2B campaign for Adobe as part of the National Student Advertising Competition. Our approach was to show how Adobe's
technology is the missing piece advertisers need to get the full picture of their target audience.
Our integrated campaign consisted of print, OOH, experiential, social, and guerilla advertising executions, all showcasing how Adobe humanizes data. The designs were tied together
with a vector-based art style that highlighted the unique consumers advertisers would want to attract.
Print
6 PAGE MAGAZINE TAKOVER - Each ad builds to reveal the entire picture of the consumer
social - Our Facebook execution prompts users to transform their profile picture into a vector based work of art highlighting data found on their profile.
guerilla
We showed our appreciation for the current users of Adobe Adtech by creating colorful projections that are custom to each company. The projection would
illuminate the building and showcase how Adobe has helped their company.
A framed print of the building complete with our vector based art style would be gifted to the companies.
