•Bronze addy 2021 - student Guerilla marketing, installations and events
The Olympics are a time to unite nations, and Duolingo’s language learning app does just that. For this concept, Duolingo would partner with the 2028
Summer Olympics in Los Angeles to bring people together through language.
Digital Billboard
As pedestrians walk by this interactive billboard, different names of objects and items (such as glasses, backpacks, and hats) will pop up on billboard in the language that corresponds to the flag.
Experiential
Video booths will be stationed around the Olympic village that encourage people to step inside and greet someone in a new country. At the top of each screen, Duolingo will guide a conversation
in a way that is similar to a Duolingo lesson that will provide an opportunity for strangers from different countries to converse in their own language.
Bus Wraps
Social - Instagram & Snapchat
By tapping the globe on our Snapchat lens you will be taken to different countries in real time, meaning the background will be day or night depending on the time in that country.
