For this student project we were tasked with repositioning a boring packaged good into something interesting and fun. We decided to show Mr. Coffee coffee filters in a new light that is anything but boring.
When a coffee filter is paired with coffee it creates the perfect duo that makes your morning wonderful. Dreamy illustrations showcase the wonders of this essential combo
through print and social executions along with a seasonal package innovation.
This graphic is used throughout the campaign to show that the perfect match is between Mr. Coffee and their filters.
SOCIAL - Instagram Story & Snapchat Filter
SEASONAL PACKAGE INNOVATION
Pink, heart shaped coffee filters sold around Valentine's Day
Print
