iFly was looking to show 18-49 year-olds that indoor skydiving is the perfect alternative to skydiving for those seeking an adrenaline rush. They wanted a campaign
that was fun and adventurous, yet still highlighted the safety of indoor skydiving.
For this student project we created an integrated campaign with executions in print, social, and experiential.
print
![](https://cdn.myportfolio.com/8111e210-1ea6-4c93-ad6a-9facac04ae05/6c027731-64bd-4233-9a2c-79e98240004b_rw_3840.png?h=8f75c06d10bbf73e2b6c2686118ed346)
![](https://cdn.myportfolio.com/8111e210-1ea6-4c93-ad6a-9facac04ae05/d6bc657b-efb9-46e3-b5c5-cfe4a8bde3c3_rw_1200.png?h=f74b45e60c6cea09503f82c82a78b408)
social - Twitter & Snapchat
![](https://cdn.myportfolio.com/8111e210-1ea6-4c93-ad6a-9facac04ae05/eadd55be-4b0e-4223-a9fb-5632153878bc_rw_1200.png?h=efa096eac423a7bb43e8bc8d7456fbfc)
![](https://cdn.myportfolio.com/8111e210-1ea6-4c93-ad6a-9facac04ae05/3d6f05ba-ea47-4e1b-aaf8-9147787b07f2_rw_1920.png?h=e9bea6fd27674e794c4be9ee2c1118b9)
EXPERIENTIAL
![](https://cdn.myportfolio.com/8111e210-1ea6-4c93-ad6a-9facac04ae05/184b1533-7e6a-40bf-b093-11557e155418_rw_1200.png?h=b72f6a2cf47a06bc777ad69b61c18907)